The Product

Equity Select boosts response rates for direct mail campaigns and creates a clear return on investment for the mortgage industry marketer.

Most direct mail agencies agree that a direct mail campaign starts when the consumer opens the mail piece. If mail isn't being opened, the campaign isn't going to work – there's no way the offer will generate a response.

Equity Select is designed to help mortgage industry direct mail marketers get their mail noticed, opened, and acted on!

How It Works

Equity Select is based on a simple principle: Every home owner wants to know what their home is worth. Delivering home sales information is Domania's expertise and is the foundation of the Equity Select product.

Product Benefits

• Creates larger loan portfolio
• Increases lending profit
• Reduces need for high cost mail creative
• Achieves goals with less mail sent
• Speeds break-even on acquisition cost
• Adds measurability to direct mail campaigns